PROMOTION
Promotion is essentially a marketing communication mix which consists of elements such as- personal selling, advertising, sales promotion, advertising and publicity along with new promotional elements like events and experience, interactive marketing and word of mouth marketing.
Promotion tools which BRU uses-
Strategy
|
Channel
|
Location
|
Advertising
|
1. Print
and Broadcast ads
2. Posters
|
1. Popular
TV shows and movies
2. Colleges
3. TVC’s
|
Sales Promotion
|
1. Sampling
2. Premiums
and gifts
|
1. Bru
café world
2. Retail
Stores
3. Colleges
|
Public Relation
|
1. Press
kits
|
1. Media
Launch
|
Direct Marketing
|
1. Social
Networking
|
1. Facebook,
Twitter, Website, E-mail
|
Events
|
1. College
events
2. Movie
Promotion- Tie up with movie ‘Aaisha’ for promotions
|
1. Colleges,
Restaurants, Café
|
Promotional Campaigns by BRU
Bru has a stronghold in the southern market. Unilever wanted to explore communication strategies and activation methods to help Bru penetrate the Non- south market and increase the home consumption. Part of the project was also dispelling the perception of Bru as a cold coffee brand and at the same time, promoting unconventional uses of Bru coffee.
Others
Bru has a stronghold in the southern market. Unilever wanted to explore communication strategies and activation methods to help Bru penetrate the Non- south market and increase the home consumption. Part of the project was also dispelling the perception of Bru as a cold coffee brand and at the same time, promoting unconventional uses of Bru coffee.
Others
Typo form portrait of Rajat Kapur for his film Promotion
Other Celebrities promoting their movies and BRU
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