ANALYZING BUSINESS MARKETS

•BRU belongs to Hindustan Unilever

•It was launched in the year 1968 under the brand of ‘Brook Bond’

•One of the highly consumed coffee brand in India

It is an astonishing 800 - crore instant coffee segment in India

Bru’s market share as up to end of 2011 – 50.2% against Nescafe’s 49.2%. Growth rate is projected to be 25.6% p.a.

BRU and competition in India

Market Share