HOLISTIC MARKETING

The concept of holistic marketing is based on the development, design and  complementation of the marketing program, processes and activities in a manner that a favorable image of the product, brand and the company is established in the minds of the consumers and other related parties. It considers the fact that everything matters in marketing. It integrates both external and internal marketing.





The elements of Holistic marketing are:

• Internal Marketing- Different teams in an organization working in collaboration and have common goal of achieving customer satisfaction.

• Integrated Marketing- Communication channels employed by the company should be well integrated and convey the same message across all platforms.

• Performance Marketing- It relates that the performance of the employees and the company as a whole will determine the sales revenue and brand equity of the firm.

• Relationship Marketing- Customers are the most valuable assets to an organization, without which no firm can function. The company should maintain healthy and harmonious relations with the customers and channel partners as they are the pillars of success of an organization.