COMPETITION AND INDUSTRY
According to a study conducted by the International Coffee Organization, India is the fifth largest coffee producer in the world. Karnataka alone is responsible for producing 70% of the total coffee output of the country.
India is responsible for producing only a meager 4% of world coffee output and the industry directly provides employment to about 6 lakh people.
India is responsible for producing only a meager 4% of world coffee output and the industry directly provides employment to about 6 lakh people.
Major players are-
- Bru
- Nescafe
- Tata Coffee
As per 2011 reports, Bru owned 51% market share of coffee industry in India. While Nescafe accounts for 49% market share, Tata and other local players fights for the third position in the industry.
No comments:
Post a Comment