BRANDING
The AMA defines brand as a "name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It create an identity of seller's product and helps consumers distinguish the features of one product from that of the other.
Branding is the process of building a brand, through various marketing mix activities, in such a manner that customers begin to associate themselves with the brand and develop a unique identity with it. The elements of branding can be elaborated as:
The AMA defines brand as a "name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." It create an identity of seller's product and helps consumers distinguish the features of one product from that of the other.
Branding is the process of building a brand, through various marketing mix activities, in such a manner that customers begin to associate themselves with the brand and develop a unique identity with it. The elements of branding can be elaborated as:
- Brand Name- BRU
- Brand Logo
- Brand Slogan- BRU se hoti hai khushiyan shuru
- Brand Equity
- Brand Promise- Mood enhancer and catalyst for stimulating conversations
- Brand Awareness- TVC's, print, online etc
- Brand Attitude- No. 1 coffee brand in India
- Brand Purchase Intention- To make instant coffee
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