MARKETING MIX

It is the mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market. These  "Four Ps" are -

1. Price
2. Product
3. Promotion
4. Place (or distribution)

1. Price: 

200 gm pouch- Rs. 264 

100 gm bottle- Rs. 167

50 gm pouch- Rs. 97

Bru tries to maintain the price of its offerings or to decrease it, so that it can have an edge over the competitors and can sustain its market leader status. 

2. Product

• BRU coffee, the most popular coffee brand in India.
• Available in different variants 
• Positioned on the theme of happiness, its tagline is "Happiness begins with BRU"
• Annual coffee consumption is 1 lakh tonne

3. Place

• Bru World Cafe
• Kirana shops to malls

4. Promotion